When Atlanta-based multicultural marketing firm Lattimer Communications was tapped by Clear Channel Airports for partnership in a Hartsfield-Jackson Atlanta International Airport contract, founder and owner Sarah Lattimer did thorough research on key organizations in the industry.
“I attended an AMAC conference where I met a representative for Clear Channel. I decided right away that it made sense for us to be a part of this organization,” she says. “AMAC supports minority and women-owned businesses like mine. Both my client and I value its advocacy for diversity and excellence in the aviation industry, which benefits us all.”
Clear Channel Airports, part of a mega-communications complex, is touted as the world’s number one marketer of airport advertising and a premier innovator of contemporary display concepts. The company officially began their partnership with award-winning Lattimer Communications this year.
“We are responsible for public relations and local sales in the Atlanta market. We have so many great Fortune 100 and 500 companies headquartered here and Hartsfield-Jackson Atlanta International Airport provides a unique opportunity for them to engage the influential traveler,” Lattimer says.
The agency is uniquely qualified for that role. They have been developing successful marketing programs for Fortune 500 companies, as well as local businesses, for more than 20 years. “We are one of the few minority-owned agencies in the South with strong national and regional brand experience,” she notes.
Just this month, the firm won an American Marketing Association (AMY) award for its work in the transportation industry. Their “Georgia Commute Options” project — which encouraged Atlantans to consider using alternative commute modes including carpooling, vanpooling, transit, walking and biking — was honored.
Upon receiving the award, Lattimer Vice President Isadora Brown said: “Often African-Americans are overlooked when talking about issues connected to transportation and environment. We are proud to have developed work that resonated and inspired change within multicultural communities.”
Expanding their transportation experience to air travel was an exciting next step for the company. “Today’s airport is more than just a means to get from one place to another,” says Lattimer. “With creative concessionaires opening shops and restaurants which offer distinctive products, services and dining, major hubs like Hartsfield-Jackson Atlanta International Airport, are fast becoming destinations for local shoppers.”airport minority advisory council AMAC clear channel airports Lattimer Communications