Lattimer Communications, Inc., announced today the signing of its newest client, Visit Orlando, Orlando’s official marketing organization. Lattimer Communications will serve as a marketing consultant to target specifically the upscale African-American market with services focused primarily on advertising, media buying, and events.
“We brought on Lattimer Communications because of their in-depth knowledge of the African- American market, particularly the female segment,” said Danielle Courtenay, Chief Marketing Officer at Visit Orlando. “Lattimer Communications’ key insights to reaching the female segment, who in most cases make the majority of the travel decisions, provides us with a unique and valuable approach to increase our market-share of the coveted upscale African-American traveler.”
“We’re very excited about beginning a partnership with Visit Orlando,” said Sarah Lattimer, president of Lattimer Communications. “The opportunity to market a beloved destination, such as Orlando, to the upscale African-American market is exciting. In addition to the theme parks, Orlando has many of the amenities that this market desires from a travel destination such as shopping, golf, tennis and dining. It is our charge to make sure that this message is conveyed to this highly profitable segment.