Lattimer Communications, a marketing communications agency targeting the African-American and Latino markets, accepted the award for Best Branded Radio Campaign for Client, DeKalb Medical at Hillandale, at the 2013 Multicultural Health Marketing National Conference in Washington, DC on October 17 and 18.
“We are so honored to be recognized for our work at the Multicultural Health Marketing National Conference,” said Sarah Lattimer, President, Lattimer Communications. “It is our hope that our commitment to and passion for building awareness for a healthy change in multicultural communities is manifested in the work that we do.”
Lattimer Communications’ award-winning radio campaign included two :60 second commercials for DeKalb Medical at Hillandale- a branding spot entitled, “Two Questions,” and “Lump” promoting its Comprehensive Breast Center. The radio campaign was part of an overall branding campaign that Lattimer Communications developed for DeKalb Medical at Hillandale that included TV, video testimonials, virtual tours of the hospital, digital advertising, and social media. Lattimer Communications was also a finalist in the following categories: Best Overall Campaign, Best Branded Print Campaign, and Best Branded Digital Campaign.